Marketing built around the calls that matter.
For small HVAC contractors, every missed call and wasted click has a real cost. We focus on the path from a local search to a useful conversation.
Meet Bob
Bob Rutledge founded MicroManaged Media, Inc. and has worked in pay-per-click marketing since 1998. Through GetCalls.ai, he helps local service businesses find better opportunities and respond to them promptly.
The work brings together Google Ads, Local Services Ads, websites, local search, call tracking, and Gracie AI Receptionist. The mix depends on your service area, the work you want more of, and what your team can handle.
Small contractor focus
A practical plan starts with the basics: show up for the right searches, make it simple for homeowners to call, and know what happened after they did. Then improve from real lead data.