HVAC MarketingOct 4, 2026
Google Local Services Ads vs. Pay-Per-Click for HVAC: Which One Do You Need?
LSA or PPC? Here is how small HVAC contractors can decide between Google Local Services Ads and search ads, and why most do best running both.
Field notes
HVAC marketing blog
Practical ideas for getting found, earning the call, and following up well.
HVAC MarketingOct 2, 2026
Negative Keywords for HVAC PPC: Stop Paying for Clicks That Will Never Call You
Irrelevant clicks quietly drain HVAC ad budgets. Learn which negative keywords small contractors should add to Google Ads and how to keep the list working.
HVAC MarketingOct 1, 2026
How Much Should a Small HVAC Company Spend on Google Ads?
A practical way for 1–4 truck HVAC contractors to set a Google Ads budget based on booked jobs, not guesswork.
HVAC MarketingSep 24, 2026
Where HVAC leads get lost after the click
A practical look at the handoff from HVAC search ads to landing pages, phone calls, and follow-up.
HVAC MarketingSep 22, 2026
Repair calls and replacement leads need different pages
Why HVAC repair and system replacement searches deserve distinct landing pages and clear next steps.
HVAC MarketingSep 18, 2026
A simple plan for after-hours HVAC calls
How a small HVAC shop can collect the right details and respond when a homeowner calls outside office hours.